Skills
Product Design & Development
Manufacturing Sourcing
Project Management
Client/Vendor Relationships
Art Direction
Adobe CC
Visual Storytelling
Furniture Design & Fabrication
Commercial Construction
Manufacturing Sourcing
Project Management
Client/Vendor Relationships
Art Direction
Adobe CC
Visual Storytelling
Furniture Design & Fabrication
Commercial Construction
About
Designer, founder of Mayson Clothing, builder and woodworker. Strong entrepreneurial experience with a proven track record of bringing ideas to life in digital and physical form. A solutions-oriented leader with effective interpersonal skills who knows how to communicate, impact others and prioritize needs. An adaptable, creative problem-solver who takes ownership of deliverables and demonstrates a strong bias for action. Passionate about product design, architecture, art, furniture making, photography, and interior design.
Professional and community reference details available upon request
Professional and community reference details available upon request
Education
Skidmore College
2008 - 2012
Management & Business
Bachelors of Arts
2008 - 2012
Management & Business
Bachelors of Arts
Developed, launched, and operated Mayson Clothing, a direct to consumer apparel brand. Traveled extensively throughout South America and Europe to secure the production of unique cotton products and verify sustainable business practices with vendors. Successfully launched 9 SKU’s with 4 additional SKU’s at the final stages of development. Managed a host of vendors and freelancers to ensure consistency, traceability, and production timelines were met.
Built a strong community surrounding the brand with a focus on visual storytelling and local artists. Creatively displayed products in custom made, modular displays at retail pop-up’s in Boston and New York. Reached new customers by way of in-person pop-ups, targeted social media advertising, influencer marketing, email campaigns and word of mouth. Managed and refined these channels based on KPIs and anecdotal feedback.
Created a recognizable brand with a strong visual identity. Directed the creation of all creative assets with the aim of consistency throughout all customer touchpoints. Designed and developed an online store as a visual representation of the brand, mission, and community. Executed go to market strategies with cohesion between all sales channels and marketing campaigns.
Built a strong community surrounding the brand with a focus on visual storytelling and local artists. Creatively displayed products in custom made, modular displays at retail pop-up’s in Boston and New York. Reached new customers by way of in-person pop-ups, targeted social media advertising, influencer marketing, email campaigns and word of mouth. Managed and refined these channels based on KPIs and anecdotal feedback.
Created a recognizable brand with a strong visual identity. Directed the creation of all creative assets with the aim of consistency throughout all customer touchpoints. Designed and developed an online store as a visual representation of the brand, mission, and community. Executed go to market strategies with cohesion between all sales channels and marketing campaigns.
Purchased a 7,200sf commercial property in Amesbury Massachusetts in 2021. Originally built in 1875 for Frederick B. Keene’s paint and hardware store aptly named F.B. Keene. After decades of neglect by prior owners, I took on the major renovations needed to bring the building back to life. Assuming the role of architect, general contractor, project manager, and skilled and unskilled laborer I spent the better part of a year fully gutting and rebuilding. I took great care to maintain as much of the original character as possible.
Developed budgets, schedules, and plans. Found and managed subcontractors, procured materials, and successfully obtained the required permits. Personally completed all demolition, trash removal, framing, flooring, and finish carpentry. Successfully negotiated all bank financing, insurance coverage, and contracts with subcontractors.
Currently fully occupied. The building now consists of (2) 1,200sf two-bedroom apartments (both rented), (1) 1,000sf street level commercial space (rented), and (1) 2,800sf combination retail space & basement workshop slated to house the new F.B. KEENE. This creative space will play host to gallery shows, pop-up retail experiences, dinner series, and more.
Developed budgets, schedules, and plans. Found and managed subcontractors, procured materials, and successfully obtained the required permits. Personally completed all demolition, trash removal, framing, flooring, and finish carpentry. Successfully negotiated all bank financing, insurance coverage, and contracts with subcontractors.
Currently fully occupied. The building now consists of (2) 1,200sf two-bedroom apartments (both rented), (1) 1,000sf street level commercial space (rented), and (1) 2,800sf combination retail space & basement workshop slated to house the new F.B. KEENE. This creative space will play host to gallery shows, pop-up retail experiences, dinner series, and more.
Freelance
2020 - Present
2020 - Present
Website Development
Successfully created digital experiences for businesses and individuals. Work includes e-commerce, artist, and business websites built using Squarespace, Shopify, Webflow, and Cargo Collective.
Custom Furniture
Designed and produced unique handmade furniture using traditional joinery methods inspired by the simplicity of Japanese craftsmanship. Projects include dining tables, bureaus, coffee tables, beds, etc.
Successfully created digital experiences for businesses and individuals. Work includes e-commerce, artist, and business websites built using Squarespace, Shopify, Webflow, and Cargo Collective.
Custom Furniture
Designed and produced unique handmade furniture using traditional joinery methods inspired by the simplicity of Japanese craftsmanship. Projects include dining tables, bureaus, coffee tables, beds, etc.
Columbia Care
2013 - 2017
New York, New York
2013 - 2017
New York, New York
Facility Manager 2015 - 2017
Responsible for the management of Columbia Care’s largest manufacturing facility in the highly regulated medical marijuana industry. Implemented cost saving initiatives that totaled over $250,000 in facility savings per year. Many initiatives were translated to other facilities in the Columbia Care portfolio. Grew the team from 2 initial employees to over 25
Construction Project Manager 2014 - 2015
Responsible for all phases of the construction process for multiple locations including the design and engineering phase through the final construction. Successfully managed over $6 million in construction costs for over 50,000 sf of space
Project Manager - New Market Pursuit 2013 - 2015
Provided support for new market entries. Led teams of 2 to 5 people for State application preparation and submission.
Responsible for the management of Columbia Care’s largest manufacturing facility in the highly regulated medical marijuana industry. Implemented cost saving initiatives that totaled over $250,000 in facility savings per year. Many initiatives were translated to other facilities in the Columbia Care portfolio. Grew the team from 2 initial employees to over 25
Construction Project Manager 2014 - 2015
Responsible for all phases of the construction process for multiple locations including the design and engineering phase through the final construction. Successfully managed over $6 million in construction costs for over 50,000 sf of space
Project Manager - New Market Pursuit 2013 - 2015
Provided support for new market entries. Led teams of 2 to 5 people for State application preparation and submission.
ABOUT
b. 1989
b. 1989
Located on the North Shore of Massachusetts. Caleb Mayerson is a designer, builder, woodworker, and founder of Mayson Clothing. Caleb has extensive experience bringing ideas to life in digital and physical form, managing multifaceted projects, and making things out of wood. Passionate about art/design, photography, interiors, and Finn (French Bulldog). Currently looking to work with individuals and businesses to create websites, products, spaces, and experiences.
